A company’s annual report is the perfect opportunity for a business to demonstrate its progress towards realising its vision and mission. It instils pride and confidence in stakeholders as well as management, employees, investors, customers and business partners. The right balance of text and visuals transforms it into a brand asset, not just a report of the company’s state of well-being. People, time and resources must be allocated to it. At Papercut Design Studio, we’ll give them to you.
Papercut has been helping organisations – government agencies and not-for-profit – tell the story of their progress. Our process involves conceptualising, authoring, designing, testing and publishing these findings in relevant media. This methodical approach ensures every detail and nuance of the business is captured and shared.
Our storytelling framework is designed to make your annual report visually engaging and well understood. Ensuring it is informative, insightful and inspiring are rules we adhere to. We adopt a design-thinking approach that:
- Defines the target audience
- Establishes clear goals, that is, “what do we want the target audience to think, feel and act after reading the annual report?”
- Drafts versions of it to test, brainstorm and refine
- Ensures consistency with the brand strategy and values
- Produces results
We value your input throughout the process. Insights gained from stakeholders nominated to be part of the project ensures the look and feel of the annual report exudes the brand. This will transform it from being a report card of your company’s performance to a brand touchpoint. It becomes a brand communication tool.
By incorporating stakeholders’ insights, we ensure the value of the information contained in the annual report isn’t overshadowed by the creative inputs of the design team. In addition, their inputs will ensure we keep to statutory regulations required of annual reports by the relevant authorities.
What are the specific tasks we can handle for you?
- Project management
- Visual layout
- Printing management
- Publishing the report in alternative formats, for example, HTML and web-accessible PDF formats
We have the experience and expertise to handle multiple projects at any given time. Our team approach ensures quality is never compromised. In addition, we are always mindful of the time and cost expectations clients have.
ARE YOU READY TO SHARE THE STORY OF YOUR COMPANY? LET US TAKE YOU THROUGH THE APPROACH AND PROCESSES WE’VE USED FOR OUR CLIENTS. CONNECT WITH US HERE.