Businesses can become so focused on their product design and marketing efforts that they ignore the importance of quality packaging. Packaging can be utilised as an effective sales tool and be used to build a stronger brand identity and help increase sales.

Why Is Packaging Important?

Packaging is often the first thing a customer will see and interact with when browsing a brand online or in a store. The quality and branding of packaging, therefore, is wholly responsible for a potential consumer’s first impression of a company. Whether your product is on a shelf or featured on a website surrounded by similar products, effective and unique packaging can help your product stand out and be noticed.

Saturated Market

In today’s digital world, consumers have more choice than ever when shopping online. From locating a product across the globe to reading promotional content for a product on social media, today’s consumers are often met with a saturated marketplace when looking for products online. Packaging can help products present themselves as unique, helping them to stand out in a cluttered sales environment. The right colour scheme and graphics, for example, will help a product pop on screen, drawing attention to it.

Offer Vital Information

If your product needs to be presented to customers with important additional information, such as an ingredient list or instructions, packaging can be used to display this information in an attractive and clear way. By making the most of the space on your packaging you remove the need to create and produce additional items, such as an instruction manual, as customers can learn everything they need from the packaging. This makes the user experience simpler for the customer and more cost-effective for the business.

An Extension Of Your Brand

For any business, it is important to display a coherent, clear branding message. For this reason, it is essential for product packaging and labels to complement any existing branding and marketing campaigns. Product packaging and speciality items should be an extension of your brand and be instantly recognisable.

Don’t Just Take Our Word For It…

At Papercut, we have had the pleasure of working with FMCG and various other brands to help them create quality, innovative packaging. Contact us today for a stress-free product launch. We design and produce unique, dependable packaging that your customers will love.

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