Establishing a successful brand identity is achieved through the consistent use of visual style elements. Wherever your brand is encountered by an audience – from print publications, to signage, to social media – a signature visual identity will ensure recognition. Consistency creates a clear and reliable brand experience, reinforces brand values, and drives customer engagement and loyalty. A lack of consistency can cause brand presence to vary and lose power. Whether it’s a logo that is too small, colours departing from your brand palette, or fonts used haphazardly – a lack of cohesive style can undermine your brand’s impact. A critical tool for ensuring brand consistency is a brand style guide, which sets out core brand style rules. A brand style guide ensures that all marketing and communication materials cohesively portray your brand identity. The guide can be easily used by all staff , contractors and partners to ensure professional consistency. Papercut can develop your brand style guide to ensure your brand is reliable wherever and whenever it is applied.
A Brand Style Guide Can Include:
Your logo is the hero of your brand identity. Guidelines define your logo and how it can be used, including its size, placement and colour. Variation information ensures the logo can be used reliably across di erent platforms.
Brand Colour Palette
Brand colours are core to your brand identity. A colour palette sets out your brand’s primary, secondary and accent colours. HEX or RGB colour codes allow the precise shades of your brand colours to be reliably achieved across different platforms.
Typography is a key visual element of your brand. Typography establishes your brand font, its size, kerning and line spacing. Variation information for different content types ensures consistency.
It’s not just the font or chosen visual elements, but how they are set out that establishes a recognisable bland. Layout specifications establish brand rules for the use of margins, grid patterns and page layouts across different platforms.
A consistent style and form of graphic elements provides brand consistency. Specifications for how to treat and apply graphic elements across print and digital platforms.
Consistent treatment of images turns them into an extension of your brand and establishes the style and treatment of photographs and images across print and digital mediums.
TO FIND OUT MORE ABOUT DEVELOPING A STYLE GUIDE FOR YOUR BRAND, GET IN TOUCH WITH US AT PAPERCUT TODAY.